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Inside too represents high-end home interior brands in the Norwegian and Scandinavian market. Our team has proven experience selling and carefully building international lifestyle brands such as MissoniHome, Lexington Company and Jonathan Adler. We pride ourselves in working long term with our suppliers, retailers and media to consistently build awareness and market position. Our products are represented in over 200 stores in Scandinavia. 

In addition to our wholesale business, Inside too owns Bellas Hus ( stores and web shop. Bellas Hus has existing as a stand alone shop for many years but the concept was redefined and relaunched in 2017. The concept development was done in conjunction with Kinnersley Kent Design (, a London based consulting firm.

"We believe in the notion that beautiful things can enrich people’s lives. And every room tells a story… At Bellas Hus, we sell a carefully currated selection of international brands alongside our own private-label product range. Our first beautifully designed lifestyle store opened at Glasmagasinet in downtown Oslo September 2017. Our second shop under the new concept opens at CC Vest in Oslo, summer 2019."

Inside too is a privately held company founded by Margarita Tidemand in 1992. The company was sold to Lysklætt and Brøndmo in 2017.


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